Our geographic strategy has five components:
- We will maintain our US operations as 50% of the Group.
- We intend to manufacture in the US for the US market and in Europe for the European market.
- We will use our excellent worldwide sales network to export both the Group’s and third parties’ products to global markets from both Europe and the US.
- We will establish local manufacturing facilities in countries where we need to do so in order to access certain key national markets.
- We will increase our regional marketing presence in the Far East and the Middle East.
