Our geographic strategy has five components:
- We will maintain a geographic footprint which reflects the balance of global defence spending.
- We intend to manufacture in the USA for the US market and in Europe for the European market.
- We will use our excellent worldwide sales network to export both the Group’s and third parties’ products to global markets from both Europe and the USA.
- We will establish local manufacturing facilities in countries where it provides competitive advantage.
- We will increase our regional marketing presence in the Far East and the Middle East.
